In this episode Neil and Will sit down with Brian Milam, Sports Director for WKYT (a CBS affiliate). Brian flexes his Kentucky high school sports IQ while explaining how the "mountains" have transformed his career. While local news in rural areas has struggled in the new digital age, Brian describes the importance of building trust while reporting in and about these communities. Take a listen as he touches on media outlets in Appalachia and how local news and local reporters need to become a part of a community or region in order to truly benefit the people of the area. You might even hear Neil's thought process when deciding on ice cream flavors, as well as a TV recommendation (he doesn't give many) that he suggest is a sure fire hit! Also, don't forget about the #AppBiz of the week: WYMT (Mountain News)!