In this episode Neil and Will sit down with the CEO of Eastern KY Pride and KY Wildlands Tammie Nazario, and the Marketing Director Farrah Dobbs. On Earth Day they discuss the importance of environmental education and care and having "PRIDE" in where you're from. Their work with the KY Wildlands initiative brings attention to the natural beauty of the 14,000 square-mile region with the goal of driving economic development. Take a listen to find out how they go about achieving their goals and how EVERYDAY they get to "GAS UP" Eastern and Southern Kentucky! Listen long enough and you might even find out Neil's story about a girl, a rock and a chain. Don't forget about the #AppBiz of the week: Wildcat Adventure and Off Road Park!